This morning I opened up a fresh box of Cheerios. At the very top of the box was a toy car wrapped in plastic sitting on top of the unopened bag of cereal. I find it tragic that the cereal manufacturer is robbing children of this memorable expereince. The whole fun of the "prize" in the cereal is the thrill of the chase. I remember my Mom always had the rule...."No digging through the cereal with your hands to find it". That prize would be buried on the bottom somewhere and we would have to keep eating and filling our bowl to get to it. Chad and I would eat more than one bowl not because we were hungry but because we wanted the prize....because in those days, there was no sharing the cereal prize, if you got to it first, it was yours. I can see us now, looking each other in the eye with our sly smiles reaching for the box to refill our bowl while the other one thought the themselves.....please don't get the prize, please don't get the prize. A huge sigh of relief when the prize didn't come. The next one would pick up the box and pour their cereal but would lean it real far in all different directions to see if they could get that prize to surface to the top somehow. There could only be one winner and that person was the luckiest kid in the world for that day as they blew the cereal dust off their prize and figured out what it was. I still remember the magic coin trick prize, I believe Chad beat me to that, it was so cool, you put a coin in and there was a secret slot on the bottom that the coin slid under as you said the magic words.......SIGH, the good old day!!
So, General Mills, Kellogg's and all the other cereal companies out there, Enough of this handing it to children on a silver platter, it is things like this that are making children soft and wimpy. Man up, bury that thing way down there and get rid of the sissy wrapping, a little cereal dust never hurt anyone!!